Breathe Youth Media Awards

Breathe California Sacramento Region’s 2020 PSA Contest

The Breathe Youth Media Awards went virtual in 2020, thank you so much to the students who created their videos and participated in the Awards via video call.
See all the amazing submissions from 2020 here!

Breathe California Sacramento Region is looking for students in middle and high schools to make an original anti-tobacco/anti-nicotine Public Service Announcement (PSA) around the theme of living tobacco and nicotine free. What would life look like if tobacco and cigarettes were a thing of the past? How does tobacco affect people today? Why are young people getting addicted to tobacco and how can you help stop the cycle? See ideas for video content below. Good luck!

Find out how to support the PSA Contest and take a look at the Sponsor Information Kit (pdf).

Download and print the Video Waiver/Consent Form for participating students here.

See the submissions from the 2019 PSA Contest on YouTube here. 

PSA Video Guidelines

  1. You must be in Middle School or High School to enter
  2. You may enter as a team or as an individual
  3. Videos must be original
  4. Videos must be either 30 seconds or 60 seconds long.
  5. NO actual tobacco products can be used- Make a prop!
  6. No inappropriate language or imagery
  7. Your PSA should highlight a tobacco fact. Topic examples include (but are not limited to):
    • Electronic smoking devices
    • Vaping
    • Hookah 
    • Influence of movie stars, social media influencers, YouTube stars, etc. who smoke on screen
    • Flavored tobacco products including mint and menthol
    • Secondhand smoke
    • Making alternative choices to tobacco

Submission Instructions

  1. Upload your video to
  2. Email [email protected] with:
    • Link to video on Vimeo
    • All team members’ names, ages and emails
    • Attach a signed waiver from EVERY team member
    • School name and grade of team members


  1. Must be in middle or high school to enter. Students may enter individually or as a team. Each team is required to assign a team leader to be the person of contact.
  2. Film a PSA that is either 30 seconds or 60 seconds in length with an anti-tobacco / nicotine message.
  3. Submission Guidelines: a. 30 or 60 second video
  4. Accepted formats: DVD, Email video file or link
  5. Include at least ONE accurate fact to inform your audience.
  6. All video submissions MUST INCLUDE: i. First & Last Name /Team leaders name, ii. School name, iii. Grade, iv. Title of PSA
  7. All entries must be the original work of the participant(s).
  8. Entries with inappropriate language or imagery will be disqualified. Actual use of a tobacco product or vape is not allowed and will disqualify the video from the contest.
  9. Contest participants grant Breathe California Sacramento Region the right to use their names, photographs and submissions for advertising, publicity and promotion purposes.
  10. Entries will be judged on creativity, originality, clarity, impact, adherence to the theme, inclusion of accurate research/science-based fact(s)/ and overall appeal.
  11. By entering this contest, entrants agree to abide by these contest rules and guidelines and the decisions of our judges.

Post your video on Vimeo AND Email your video and team information to [email protected]  by JANUARY 31, 2020.

Please contact Mariah Villela at 916.444.5900 or [email protected] for questions or additional information.

2019 PSA