Thumbs Up! Thumbs Down! 2018-01-17T13:00:07+00:00

Thumbs Up! Thumbs Down!


Thumbs Up! Thumbs Down! (TUTD) is a tobacco research project designed to eliminate the influence of tobacco in films. Youth volunteers between the ages of 14 – 22 are trained to analyze tobacco content in films grossing more than $1,000,000. Their data is posted weekly on our sister website and is used by university-level researchers and public health professionals across the globe to study the influence of tobacco imagery in films on smoking initiation among youth.

TUTD data is regularly published in leading public health and medical journals, such as the CDC’s Morbidity and Mortality Weekly Report and the Preventing Chronic Disease Journal.

In 2014, TUTD data was cited in the Surgeon General’s 50th Anniversary of Tobacco & Health Report, which can be found on the Surgeon General’s website.

Why Study Tobacco in Films?

Tobacco use remains the leading cause of preventable lung disease. Scientific studies from UC San Francisco demonstrate that exposure to smoking in movies is a significant risk factor for youth smoking initiation. In fact, 37% of adolescent tobacco initiation can be credited to exposure to smoking in movies. By reducing tobacco use in film, we can reduce the number of young people initiating lifelong tobacco habits. For more information and to search our movie database please visit

Student Movie Reviewers

The duties of our volunteer student movie reviewers are simple, and come with great perks:

Who Can Be A Student Movie Reviewer?

TUTD is open to any student in the Sacramento area between the ages of 14-22. TUTD reviewers should be passionate about tobacco prevention and enjoy watching movies.

Do you have a group interested in joining, but you are not in the Sacramento area? You are welcome to contact Claire Garcia by phone at 916 444 5900 ext. 214 or via email at for a copy of our program manual or to modify the program to fit your local needs.

Interested In Joining?

Download a printable application here and email it to


Contact Claire Garcia by phone at 916 444 5900 ext. 214 or via email at