Tobacco Industry Targeting Practices

By their own admission, the tobacco industry has stated in internal documents, "young adult smokers are the only source of replacement smokers." Young adults are so important to the industry because tobacco companies recognize the transition from experimental smoking to an established smoker is a series of stages that occur up to the age 25. College campuses, bars and nightclubs, sporting events, concerts and musical festivals, and the Internet have assumed greater importance for tobacco companies due to tobacco settlements and restrictions on advertising to youth. The young adult years are a time of experimentation, providing the industry with the opportunity to lure new customers and keep smokers addicted. The tobacco industry spends over $15 billion a year on advertising and marketing.

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